This year we have decided to take a different approach to this weekend’s promotional frenzy. In a year where we have not taken part in our usual Christmas Charity Fairs, this weekend we have chosen to donate 10% of every order to the National Maternity Hospital (NMH) Foundation from now until Monday 29th November.
Earlier this year, a lovely customer got in touch to let us know the significance behind their choice of a design from our Rainbow Collection as a gift for their daughter-in-law, and we learnt of Florence’s story.
Florence was a baby girl who tragically died before she was born at 38 weeks. It is impossible to put into words the sadness this has brought to her family and their friends. The story has stuck with me from the very moment I was introduced to what her brave parents had been through, not least as the mother of two young boys.
The NMH is one of the busiest maternity hospitals in Europe, with over 8,000 babies born there every year. The Foundation raises money for the hospital to help fund research, equipment and to support teams of Midwives and Nurses who give parents like Florence’s vital emotional and mental support in the most difficult of circumstances.
The significance of the Rainbow to Florence’s family comes from the lovely picture you will see above, which was painted by Florence’s cousin in memory of her. The rainbow is now used by her family to signify her presence and brings comfort to them whenever they see one. It means so much to us that one of our designs has such a treasured meaning and the strength of Florence’s family in sharing their story is helping other families by raising awareness of the NMH Foundation. The funds you will be donating through each order placed with us this weekend will help this incredible charity to support couples like Florence’s parents at the hospital.
So if you are thinking about starting your Christmas shopping or simply looking to treat yourself, in doing so this weekend you will be supporting the NMH Foundation.
We are so proud to be supporting this wonderful charity and if you have also been touched by this story and would like to make a personal donation please visit Florence’s JustGiving page.